Create a signature paid experience that customers travel for

Many rural entrepreneurs have wonderful products but haven’t yet shaped them into something experiential. This service guides you through designing a flagship offering. The kind of immersive, heritage-led activity that builds visibility and reputation.

Examples include:

• Seasonal afternoon teas in your farm shop cafe

• Artisan baking workshops for small groups

• Farm-to-table tastings experiences

• Heritage craft demonstrations or “meet the maker” sessions

• Behind-the-scenes tours or storytelling evenings

We work together to design an offering that feels authentic to who you are, fits your space and skills, and aligns with what modern visitors are looking for. You’ll finish with a full experience plan, from pricing and structure to materials and delivery style.

Whether you run a farm shop café, tearoom or countryside bakery, the hospitality element of your business should be one of your strongest revenue generators. I help you refine what you serve, how you serve it and how you communicate the value behind it.

Support may include:

• Designing an afternoon tea or tasting menu

• Refreshing your service style to elevate customer experience

• Developing high-margin, low-waste menu items

• Creating seasonal offerings and themed events

• Enhancing the ambience and “story cues” within your space

This service combines my experience in running successful tearooms with an understanding of the rural British food culture that customers love and expect.

Share the heart of what you do and sell more through emotional connection

Every rural business has a story: the family behind the farm shop, the baker who learnt at a grandparent’s apron, the land that shapes the flavour of the produce. Your story is the difference between a customer spending £5 and a visitor spending £50.

Using narrative techniques from both hospitality and journalism, I help you:

• Find your brand story and articulate it clearly

• Write messaging that captures heritage, craft and place

• Develop copy for websites, menus, signage and marketing

• Craft your “experience script” : what you say during workshops, tastings or classes

• Build confidence in sharing your story in person and online

This is all about clarity, authenticity and emotional connection, the golden thread that ties your business together.

Learn to promote your business naturally and effectively

As a trained broadcast journalist, I understand what local media outlets look for and how rural businesses can become part of the stories they tell. Increasingly, customers expect to see the people behind the brand in short videos, reels, livestreams or interviews.

I teach you how to:

• Speak confidently on camera or radio

• Present your products and experiences naturally

• Create simple, effective video content using just a phone

• Understand framing, tone and storytelling structure

• Pitch your story to local journalists, tourism boards or food writers.

• Be your media contact and spokes person (if you don’t have the time).

This service is ideal for anyone who wants to raise their profile, attract visitors and future-proof their communication skills.

Ongoing support for visibility, profitability and community impact

Some clients want ongoing guidance, someone to walk with them as their business as it grows. This is a bespoke support programme tailored to your goals.

Typical outcomes include:

• More confident marketing

• Consistent storytelling and messaging

• Well-structured hospitality services

• Growth in repeat visitors and seasonal bookings

• A stronger sense of identity as a countryside brand

This is more of a done for you service, where I work with you as your marketing assistant

Ongoing mentoring for sustainable growth, visibility and confidence

Many rural and artisan businesses don’t just need a one-off boost, they need a trusted partner who understands the emotional weight of running a small independent business. This service is designed to provide exactly that: steady, supportive coaching that helps owners stay focused, strategic and inspired all year round.

Through a blend of one-to-one sessions, strategic planning and gentle accountability, we work through:

• Business clarity and decision-making refining your goals, simplifying your operations and helping you prioritise what matters most

• Marketing and messaging support ensuring your storytelling, visuals and communication feel consistent and aligned with your identity

• Hospitality and service refinement analysing what’s working, what needs adjustment, and where you can elevate your customer experience

• Income diversification and experience development new ideas such as workshops, tastings, seasonal events or collaborations

• Confidence-building helping you grow as the face of your business, especially when speaking to customers, visitors or media

• Seasonal planning using the natural rhythm of rural life to shape events, promotions and visitor engagement throughout the year

This is a space where you can talk openly about challenges, celebrate your progress, and explore new directions without feeling overwhelmed. Every session is rooted in practical hospitality experience, rural know-how and your growing expertise in media and storytelling.

By choosing this service, clients gain an ongoing guide to help them grow steadily, sustainably and with far more ease than doing it alone.